Have you ever wondered what sets high converting websites apart, from those that can barely convert a lead?
It often boils down to the guarantee they make.
No matter how well-designed your website is or how persuasive your copy for each of the pages, no one is going to take the next step (whether it's making a purchase or signing up for your weekly newsletter) unless you have a guarantee that's clear, specific, and highly visible in your website.
As prospects, we've all experienced that horrible sense of disappointment and annoyance when no one's around to address our questions about a product or service that we're keen about.
The same goes for the majority of websites these days. Often, brands and business owners fail to realize that their website is their marketing and sales team rolled into one.
You've probably seen that tiny chat box in some websites and thought of it as a nuisance or may be totally unnecessary. I thought so myself.
But it turns out that I was wrong. Customers who opt for live chat support have the highest satisfaction rate - at 92 percent - than phone, email, or even social media support. Apparently, customers prefer the back-and-forth conversation style of live chat.
You're probably tearing your hair out right now while looking for free, high-caliber stock images. Plus, the deadline is just couple of hours away and you're still trawling the Internet for the right sources so you can get your attribution right.
While paying for beautiful, premium photos is an option, the Internet is filled to the brim with free, first-rate images that you can use for personal projects or for your clients' sites. Only if you know where to look.
After years of experiencing the same stock photo woes as you, we've mastered the art of knowing where to find the ones that stand out. Besides the high-quality nature of the images provided by the sites we list down below, each free stock photo site in the list falls under the Creative Commons Zero license. This means you can use them for free and modify them to your liking. Even for commercial use!
You see them everywhere. Whether it's a full-length documentary or a short clip on Facebook, a well-produced video is far more likely to capture and hold people's attention than any other medium. So if a picture is worth 1000 words, surely a video is worth 10,000 words. For many, the thought of creating videos can be intimidating, but in this article, we give you a taste of what to expect from hitting the record button.
One of the simplest, but surprisingly overlooked ways of improving a website experience is to use larger images. There is no consensus as to how much text should appear on a page, but more often than not, websites don't have enough images. After all, the web is a visual medium. A related mistake is adding images that are too small.
Do you ever wonder why clients can sometimes appear to become spontaneously unresponsive. Read about these seven strategies that can be used to both break through the communication lull, as well as keep the channels of communication open with clients.
7 Ways to Handle Unresponsive Clients
This article is written specifically for free-lancers who may be having issues with communication and their client's. This article highlights a 5 common phrases that new free-lancer's make to their client's that actually cause a client to hate the freelancer. This article also provides alternative phrases and ways to get your point across without upsetting your client.
Freelancer Mistakes: 5 Things You’re Saying to Make Your Client Hate You
There are many ways to engage prospective buyers with digital advertising and some of these may come as a surprise to you. Digital advertising does not have to be intrusive or annoying if it is presented to the prospective buyer in clever ways and especially if presented to the correct market potential consumers. There are ways to combine digital advertising with social media outlets that can be a huge success for all parties involved.
How to Engage Your Audience Using Digital Advertising
In this article, the popularity of blogs and the negative effects it has had on marketers is discussed. Marketers are no longer getting as many leads from blogs as they used to. In this article the author highlights 8 essential tips to avoid this issue and shows new tactics to attract more consumers.
8 Necessities of a High-Converting Blog Design You Should Be Looking For
A Net Promoter Score is a customer loyalty metric utilised across multiple industries to measure how happy a customer is with your product or service. An NPS score is determined by sending out a single-question survey to your clients that asks: How likely is it that you would recommend our company/product/service to a friend or colleague? Respondents are asked to score their answer based on a 1-10 scale. Responses of 7 or 8 are labelled as "Passive", and scores of 0 to 6 are considered "Detractors." If a client responds with a score of 9-10, they're labeled "Promoters" of your business. Read on to find 5 clever ways to get more referrals.
5 Clever Ways to Leverage Client Feedback for More Referrals
In this article, a freelance logo designer is faced with a huge dilemma. The designer is reading an inquiry from a potential client and realizes that the client is low balling them. The designer is faced with a decision to either take the job or to ask the client for a larger budget. You will read some great examples of how to politely and successfully ask for a larger project budget from the client.
Freelancers: It’s OK to Ask a Client for a Bigger Project Budget
In this article, the technique of upselling is discussed. There are 8 different tips in this article to help you be successful when trying to accomplish an upsell. These steps will cover: your timing, knowing your customer and their wants, being creative, and reassuring them that their success is important to you as well.
8 Non-Sleazy Strategies for Upselling Your Clients
Sometimes even the most well-designed websites can miss the mark when it comes to being profitable. Learn from sites that are not only user-friendly, but buyer-friendly. These six tips from successful websites, complete with screenshot examples, clearly and simply explain how to turn "I'm just browsing" into "I need it now!"
What High Converting Websites Do Differently (& How to Copy Their Success)
This article is written specifically for free-lancers who may not be informed on the benefits of a contract between the free lancer and their clients. The author goes into great detail about why a contract is important to the free lancer, why it is important to their client and even includes an example of how to write a contract that benefits both the free-lancer and their client.
How to Create a Freelance Contract that Benefits You & Your Clients
In this article, the main topic is getting leads and referrals. The author defines referral traffic, states why referral traffic is important and also includes 7 very helpful steps to generate more referral traffic. Some of the tips included are using social media, belonging to industry forums, and commenting on other blog posts.
How To Increase Referral Traffic And Get More Leads
Working for yourself can be liberating. It gives you the opportunity to be creative and share your ideas with others, but what if your hard work goes unnoticed and you are not paid for it? What if your bills fall to the wayside and how do you plan on paying for groceries for the week? It can be extremely frustrating waiting for a pay check especially if your waiting game is months long. Here are 6 proven techniques to get clients to pay you in a timely manner.
6 Proven Techniques for Getting Clients to Pay You on Time
When starting your first business, it's important to be mindful of your productivity. Several basic techniques can help you achieve this. Setting goals and targets and being disciplined about your time can both ensure good productivity. Likewise, there are personal aspects that can help you stay on your business A-Game. Looking after your body and staying close with friends and family can be crucial to your success.
8 Ways to Stay Productive When Starting Your First Business