Have you ever wondered what sets high converting websites apart, from those that can barely convert a lead?
It often boils down to the guarantee they make.
No matter how well-designed your website is or how persuasive your copy for each of the pages, no one is going to take the next step (whether it's making a purchase or signing up for your weekly newsletter) unless you have a guarantee that's clear, specific, and highly visible in your website.
As prospects, we've all experienced that horrible sense of disappointment and annoyance when no one's around to address our questions about a product or service that we're keen about.
The same goes for the majority of websites these days. Often, brands and business owners fail to realize that their website is their marketing and sales team rolled into one.
You've probably seen that tiny chat box in some websites and thought of it as a nuisance or may be totally unnecessary. I thought so myself.
But it turns out that I was wrong. Customers who opt for live chat support have the highest satisfaction rate - at 92 percent - than phone, email, or even social media support. Apparently, customers prefer the back-and-forth conversation style of live chat.
You're probably tearing your hair out right now while looking for free, high-caliber stock images. Plus, the deadline is just couple of hours away and you're still trawling the Internet for the right sources so you can get your attribution right.
While paying for beautiful, premium photos is an option, the Internet is filled to the brim with free, first-rate images that you can use for personal projects or for your clients' sites. Only if you know where to look.
After years of experiencing the same stock photo woes as you, we've mastered the art of knowing where to find the ones that stand out. Besides the high-quality nature of the images provided by the sites we list down below, each free stock photo site in the list falls under the Creative Commons Zero license. This means you can use them for free and modify them to your liking. Even for commercial use!
You see them everywhere. Whether it's a full-length documentary or a short clip on Facebook, a well-produced video is far more likely to capture and hold people's attention than any other medium. So if a picture is worth 1000 words, surely a video is worth 10,000 words. For many, the thought of creating videos can be intimidating, but in this article, we give you a taste of what to expect from hitting the record button.
One of the simplest, but surprisingly overlooked ways of improving a website experience is to use larger images. There is no consensus as to how much text should appear on a page, but more often than not, websites don't have enough images. After all, the web is a visual medium. A related mistake is adding images that are too small.