When you're proposing an idea to a client it needs to be done correctly. The same idea can be either accepted or refused depending on how it's proposed. It's possible to make a good idea look bad with sloppiness or a lack of knowledge on a topic. This helps with that by showing you how to make good proposals. You're much more likely to impress clients if you take the time to learn about this.

Read more: The Art of Creating Proposals Your Clients Will Not Refuse