{"id":1394,"date":"2017-03-08T11:45:57","date_gmt":"2017-03-08T00:45:57","guid":{"rendered":"https:\/\/www.siteskills.com\/?p=1394"},"modified":"2020-12-22T22:51:33","modified_gmt":"2020-12-22T11:51:33","slug":"create-a-mind-blowing-guarantee","status":"publish","type":"post","link":"https:\/\/www.siteskills.com\/create-a-mind-blowing-guarantee\/","title":{"rendered":"Create a Mind-Blowing Guarantee"},"content":{"rendered":"\n

Have you ever wondered what sets high converting websites apart, from those that can barely convert a lead? <\/p>\n\n\n\n

It often boils down to the guarantee they make.<\/p>\n\n\n\n

No matter how well-designed your website is or how persuasive your copy for each of the pages, no one is going to take the next step (whether it’s making a purchase or signing up for your weekly newsletter) unless you have a guarantee that’s clear, specific, and highly visible in your website.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Why Focus on Your Guarantee<\/h2>\n\n\n\n

First off, crafting a solid guarantee lends tangible proof that you have a reputable brand. Second, it helps reduce the perceived risk felt by prospects by reassuring them that they are about to make the right decision.<\/p>\n\n\n\n

By and large, your guarantee should place the risk of the purchase from the buyer, to you, the seller. This is often referred to as risk reversal.<\/p>\n\n\n\n

In an analysis of more than 25,000 anonymous sales calls by Gong, a sales SaaS platform, it was discovered that closing rates increased by 32 percent<\/a> when salespeople used risk-reversal language such as the following:<\/p>\n\n\n\n

  1. You can cancel anytime.<\/li>
  2. There is no long-term contract involved.<\/li>
  3. It takes less than 5 minutes to cancel.<\/li><\/ol>\n\n\n\n

    Examples of Stunning Guarantees<\/h2>\n\n\n\n

    Let’s take a look at examples of remarkable guarantees that you can draw inspiration from.<\/p>\n\n\n\n

    Lifetime Guarantee by Build a Joomla Website<\/h2>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    A lifetime guarantee, such as what we offer at Build a Joomla Website<\/a>, assures prospects that we have the absolute confidence in the value they’ll get from the courses we’re offering.<\/p>\n\n\n\n

    Delivery Guarantee by Domino’s Pizza<\/h2>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Domino’s takes pizza delivery to another level. As if their 30-minute delivery guarantee isn’t enough, their 20-minute delivery guarantee for online orders lures pizza lovers with the promise of a free pizza voucher for their next order, if they fail to make the delivery in 20 minutes.<\/p>\n\n\n\n

    $1 Million Service Guarantee by LifeLock<\/h2>\n\n\n\n
    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Lifelock’s $1 million service guarantee conveys how confident they are in providing extensive support and assistance to help with identity recovery. As a result, Lifelock is perceived by the market as being at the top of their industry.<\/p>\n\n\n\n

    Learning from the Examples
    <\/h2>\n\n\n\n

    Looking at the examples, you’ll noticed several themes that you can use when creating your own mind-blowing guarantee. These include the following:<\/p>\n\n\n\n

    1. Make your guarantee visible on your website.<\/li>
    2. Give your guarantee another name to make it more memorable.<\/li>
    3. Focus on the benefits (what’s in it for your customer), not the features.<\/li>
    4. Go beyond the usual guarantees such as the usual 30-day trial or getting your money back.<\/li>
    5. Be clear and specific.<\/li><\/ol>\n\n\n\n

      Your Next Step<\/h2>\n\n\n\n

      What’s your current mind-blowing guarantee in your website? Does it fit all of the themes we listed? Share your thoughts and experience in the comments below!<\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Have you ever wondered what sets high converting websites apart, from those that can barely convert a lead?  It often boils down to the guarantee…<\/p>\n","protected":false},"author":1,"featured_media":1396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[60],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover.jpg",788,362,false],"thumbnail":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover-150x150.jpg",150,150,true],"medium":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover-300x138.jpg",300,138,true],"medium_large":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover-768x353.jpg",640,294,true],"large":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover.jpg",640,294,false],"1536x1536":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover.jpg",788,362,false],"2048x2048":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover.jpg",788,362,false],"post-thumbnail":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover-624x287.jpg",624,287,true],"woocommerce_thumbnail":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover-600x276.jpg",600,276,true],"woocommerce_gallery_thumbnail":["https:\/\/www.siteskills.com\/wp-content\/uploads\/2020\/12\/b2ap3_large_52ways-04-cover-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Richard Pearce","author_link":"https:\/\/www.siteskills.com\/author\/ricksure\/"},"uagb_comment_info":1,"uagb_excerpt":"Have you ever wondered what sets high converting websites apart, from those that can barely convert a lead?  It often boils down to the guarantee…","_links":{"self":[{"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/posts\/1394"}],"collection":[{"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/comments?post=1394"}],"version-history":[{"count":0,"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/posts\/1394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/media\/1396"}],"wp:attachment":[{"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/media?parent=1394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/categories?post=1394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.siteskills.com\/wp-json\/wp\/v2\/tags?post=1394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}