You see them everywhere. Whether it’s a full-length documentary or a short clip on Facebook, a well-produced video is far more likely to capture and hold people’s attention than any other medium. So if a picture is worth 1000 words, surely a video is worth 10,000 words. For many, the thought of creating videos can be intimidating, but in this article, we give you a taste of what to expect from hitting the record button.<\/p>\n\n\n\n
When MTV launched in 1981, video killed the radio star. Three decades later, video is still making a killing by helping brands of all sizes reach out to their target audience and tell their story. In fact, 90 percent<\/a> of customers admitted that product videos influenced their buying decisions.<\/p>\n\n\n\n Whether it’s an explainer video or a customer success story, you can quickly bring your brand’s story to life and accomplish the following goals at once:<\/p>\n\n\n\n Brand awareness<\/p>\n\n\n\n Lead generation<\/p>\n\n\n\n Customer acquisition<\/p>\n\n\n\n User engagement<\/p>\n\n\n\n Customer retention<\/p>\n\n\n\n <\/p>\n\n\n\n When you put a face or a personality behind a brand, it helps you build a connection with your prospects and customers. This connection strengthens the vital know, like, trust factors required to win business.<\/p>\n\n\n\n Let’s take a look at examples of two videos used by brands in their website. One is done remarkably well while the other one may have good intentions but it went horribly wrong.<\/p>\n\n\n\nExamples<\/h2>\n\n\n\n